Workshops


The Ultimate Brand Building Workshop
Faculty: Audrey Neff


Thursday, August 7, 2025
Time: 8:00 am – 12:00 pm
Fee: $350


In the competitive world of aesthetic medicine, a strong brand is the key to standing out, attracting loyal patients, and driving long-term success. In this interactive workshop, industry expert Audrey Neff will walk attendees through how to craft a unique brand identity that reflects your expertise, core values, and vision/mission.

We’ll dive into essential branding strategies, including defining your niche, creating a compelling online presence, leveraging social media the right way, developing a strong personal brand, and building trust with your audience. Whether you’re launching a new practice or looking to take your business or personal brand to the next level, this workshop will provide actionable steps to elevate your reputation, increase patient engagement, and position yourself as a leader in aesthetics.

Don't miss this opportunity to build a brand that not only attracts the right clients, but also retains your loyal patients to set yourself up for thriving success in 2025 & beyond.

Attendees will earn up to 4 hours of CME/CE credit for attending.

Learning Objectives:

  1. Define Your Brand Identity – Establish a clear and compelling brand identity that reflects your expertise, values, and positioning in medical aesthetics.
  2. Develop Your Unique Selling Proposition – Create your USP statement and understand its importance in elective medicine.
  3. Leverage Digital Marketing & Social Media – Master strategies for using social media, creating content, and digital platforms to increase visibility and patient engagement.
  4. Enhance Patient Trust & Credibility – Learn how to build authority through testimonials, before-and-after photos, and thought leadership.
  5. Building a Strong Personal Brand - Unpack the power of personal branding in aesthetics and its impact on building trust, attracting loyal patients, and standing out in a crowded market
  6. Craft a Memorable Patient Experience – Explore ways to align branding with patient interactions inside your practice to foster trust, retention, and referrals.
  7. Optimize Online Presence & Reputation Management – Understand the importance of Google reviews as well as strategies for boosting online testimonials to attract and convert new patients.
  8. Implement Powerful Retention & Loyalty Techniques – Develop an actionable plan for creating unique packages, pricing strategies, personalized treatment plans, membership programs, loyalty rewards, and more.

This workshop is limited to 50 attendees.




Putting the Heart Back into your Face Shape: Temples, Tear Troughs, Cheeks and Chin
Hands-on Training Workshop
Faculty: George Baxter Holder, DNP, MBA, APRN


Thursday, August 7, 2025
Time: 8:00 am – 12:00 pm
Fee: Hands-on: $925 - SOLD OUT
Observation: $775


Join us for an immersive hands-on workshop that will explore the frame of the face. Attendees will learn the delicate nuances of facial assessment, personalized consultation techniques, and effective treatment strategies to achieve optimal facial shape. During this workshop attendees will explore the intricacies of facial anatomy and learn how to conduct comprehensive patient assessments to identify areas needing support and shape on the periphery. Attendees will learn how to develop personalized treatment plans tailored to unique facial structure, concerns, and aesthetic goals for their patients. A wide range of filler and toxin products will be discussed including their properties, indications, and best practices for realistic and natural looking outcomes. Expert injector, George Baxter Holder, will demonstrate during a live injection session giving attendees first-hand insight into his treatment strategies.

Attendees will earn up to 4 hours of CME/CE credit for attending and can choose to participate as a hands-on learner or an observer during the workshop. A minimum of 1-2 years of experience in aesthetic medicine injecting fillers and neuromodulators is required to participate in the workshop.

This workshop will be limited to 15 participants to provide an intimate learning environment with the trainer. Up to 6 participants will be able to inject and perform hands-on training and up to 9 participants will be able to observe during the workshop.

Please note: The attendee must be licensed in the state of Florida or a compact state to inject during this workshop. Each attendee that will be performing hands-on treatment must provide their own patient for the hands-on training.